Our Story
Management Team
In the 1990s, Phil Callen, the Founder and General Manager, observed the environmental and economic impacts of landfill and waste disposal. He found that the power generation industry faced similar challenges with depleting natural resources and contributing to global warming. He established Alternative Use Group (AUG) to research, develop, and design systems that address both efficiency and environmental concerns. Alternative Use Group (AUG) designed thermal energy recovery solutions adaptable to various regions and capable of handling any combustible composition. These solutions cater to clients ranging from small private entities to local municipalities, national governments, and large multinational corporations.
Phil's journey began with a simple truth: sustainable change requires economic viability, AUG has transformed management of residual materials, from a costly burden into a profitable, eco-conscious solution.
Our Leadership Team
Director of Projects
Sam Williams
A mechanical engineer and renewable energy industry veteran, Sam has spearheaded 7 operational UK facilities (10–30 MWe). From design to public engagement, he ensures projects deliver value, efficiency, and environmental excellence.
Finance Director
Gillian (Georg) Samouelle
With 20+ years shaping businesses across sectors, Georg drives financial strategies that turn projects like BAEF into reality. Her experience bridges compliance, investor relations, and long-term fiscal sustainability.
External Team
Leading up to and during the DCO Process we have been supported by a number of Professional organisations, all of which have been managed by the AU Management Team.
